Paper

From goods to service(s): Divergences and convergences of logics

Vargo, S.L., Lusch, R.F.: From goods to service(s): Divergences and convergences of logics. Industrial Marketing Management 37(3), 254–259 (2008)

2008

Created by Alysson Bolognesi Prado at 2016-07-25 15:59:45.0.
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