Paper

Contextualization and value-in-context: how context frames exchange

Chandler, J.D., Vargo, S.L., 2011. Contextualization and value-in-context: how context frames exchange. Mark. Theory 11 (1), 35–49.

2011

Created by eliane.victorelli@gmail.com at 2017-08-13 18:21:56.0.
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