Contextual variety, internet-ofthings and the choice of tailoring over platforming: mass customisation strategy in supply chain management

Ng, I.C.L., Scharf, K., Pogrebna, G., Maull, R., 2014. Contextual variety, internet-ofthings and the choice of tailoring over platforming: mass customisation strategy in supply chain management. Int. J. Prod. Econ. 159 (January), 76–87.

2014