Paper

Historical perspectives on service-dominant logic

Vargo, S.L., Lusch, R.F., Morgan, F.W.: Historical perspectives on service-dominant logic. In: Lusch, R.F., Vargo, S.L. (Eds.), The service dominant logic of marketing: Dialog, debate and directions (pp.29–42), Armonk, NY: M.E. Sharpe (2006)

2006

Created by Alysson Bolognesi Prado at 2016-07-25 16:00:14.0.
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